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Consultant Profile

Personal Data

Name:

Date and Place of Birth:

Address:

Phone:

E-Mail:

Family Status:

Immigration Status:

Dirk Peter Grunewald, Dipl.-Ing. (RWTH), PMP, ITIL-F

10th of February1972 in Essen, Germany

4663 Hedgewood Dr

Bloomfield Hills, Michigan, 48009

USA

+1 248 885 2670 (mobile)

dgrunewald@dc-haus.com

Married, one son (13 years old)

German citizenship

US Legal Permanent Resident (“Green Card”)

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Curriculum Vitae

Professional Practice

Since Sep-2013

Independent IT Consultant

Digital ConsultingHaus LLC (own company), Detroit, Michigan, USA

Clients: General Motors, European DataWarehouse. PIM Vendor (non-disclosed)

Self-employed as independent IT Consultant and Interim Manager. Projects:

  · General Motors, Detroit: Regional Lead for the insourcing transition of

GM’s global internet platform based on Adobe CQ 5.4 and migration to

CQ/AEM 6.0.

  · European DataWarehouse, Frankfurt: Transparency initiative launched by

the ECB and several global banks on Asset Backed Securities (ABS).

Interim IT Manager leading a team of 40 offshore & onshore resources.

  · Enterprise PIM Software Vendor: Lead for a software product &

organizational benchmarking initiative.

Oct-2011-Nov-2013

VP of Professional Services & Consulting North America

Heiler Software Corporation, Detroit, Michigan, USA (acquired by Informatica)

Clients: NSW Government (Australia), SAKS 5th Avenue, General Motors

Full P&L accountability for the Heiler North American Professional Services and

Consulting Organization implementing and supporting Heiler’s Product Information

Management (PIM) and E-Procurement software. In charge of all aspects of

running a software company in North America in including Finance & HR on top of

the functions engineering, requirements analysis, architecture, project management

and support. Also in charge of Heiler’s largest implementation program with the

government of New South Wales (NSW) in Australia. Responsible for the North

American Professional Services long term business development. Joint

responsibility for software license sales with the North American CEO. Supervising

the development, release, and maintenance of the application software and any

customizations required for the respective customers. Overseeing 20 Senior

Business & IT Consultants in Professional services and around 50 - 70 consultants

and developers at our partners.

Major Accomplishments:

  · Successful & in time go live of 8 new implementations with 5M USD global

revenue amongst them SAKS 5th Avenue, GM or NSW Government

  · Turnaround and restructuring of North American Operations Departments

from deficit to surplus within 9 months – $3M Professional Services

Revenue and $200K EBIT in 2012 - >$4M in 2013.

  ·

  ·

  ·

Jul-2009 to Oct-2011

Increase of license sales two times in a row by 50% in 2012 and 2013.

  · Brought down regular operations costs by 30% whilst increasing

throughput, efficiency and customer satisfaction

Increased average daily rate for billable services by 40%

Closing several strategic partnerships with different system integrators

  · Implementation of a Global Heiler Delivery Model including the

establishment of offshore services in India with 30 consultants.

Global Digital Production Director / Product Delivery Director USA, SVP

MRM Worldwide, London (UK), Buenos Aires, Detroit

Clients: Opel, General Motors, Nestlé, Dubai Mall

Accountable for the setup of two organizational units in Buenos Aires and Detroit.

Initial charge was the establishment of MRM’s offshore digital production and

software engineering capabilities from scratch as an industrialized process in

Buenos Aires using Six-Sigma methodology. Responsibilities included the

establishment of an organization with 70 employees, the definition of work flows

and processes, the selection of support tools and training. Annual budget USD 6M.

Starting from May 2010 in the Detroit/Birmingham, MI office heading up

Development & Sustain departments for GM’s consumer facing US Web

applications. Accountable for Product and Project Management, Creative Solution

& UI Design, Development, QA, Infrastructure and IT Operations. This includes

strategic Product Lifecycle Management for the GM Internet platform called GMDS

with focus on 360 Degree Marketing and usability requirements. The IT

departments in Detroit processed 23 M revenue with approx. 125 employees.

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Major Accomplishments:

  · Successful reorganization of Product Delivery Departments in Detroit with

clearly defined units of business

  ·

  · Offshore Transition GM Digital Production – 50% processed offshore

  ·

Introduction of common Product Management and Software Development

processes between Detroit, Buenos Aires and Frankfurt

  · Redesign of strategic applications within the US websites of GM (Vehicle

Configurator & Locator, Dealer Locator and CRM integration)

  · Successful creation of an ITIL based Service Management organization

for GMDS with onshore and offshore portion (Buenos Aires).

Mar-2007 to Jun-2009

Program & Product Manager Digital Marketing / Vehicle Configurator

Information Systems & Services General Motors Europe,

Adam Opel GmbH, Rüsselsheim, Germany

Alone accountable for the software development of GM´s Digital Marketing end

consumer applications in Europe. IT Program Lead for the ongoing development

and sustain of GM’s European vehicle configurator for end consumers, dealers and

fleet customers. With four project managers as direct reports and round about 40

project team members within a multi-vendor delivery organization responsible for

annual project delivery budgets of approx. 5 million Euros.

Major Accomplishments and Projects:

  ·

  ·

Relaunch Vauxhall UK („Northstar 4“) website from plan to delivery as a

highly complex and business critical project recovery mission

(Overall budget approx. 2 Mio Euros, duration 18 months).

Rollout and sustain European Vehicle Configurator (B2C / B2B) into 12

countries (Annual budget approx. 1,5 Mio Euros ongoing)

  · Completion of definition phase for GM’s CMS based consumer Internet

platform “GMDS” = “Global Master Divisional Site” (Global successor of

“Northstar 5”).

Jun-2004 to Feb-2007

Senior IT Consultant / Head of Project Management

MRM Worldwide GmbH, Frankfurt. Belongs to IPG agency holding (Headquarter

New York, 42.000 employees, revenue 5,5 billion Euros)

Attended clients: Opel, Saab, General Motors, Nestlé, General Solar

As Senior Project Manager and from 2006 as Group Head Project Management

responsible for the technical / business leadership and the professional

development of MRM Germany’s project managers. Team size was up to four

project managers as direct reports and approx. 20 project team members from

different IPG agencies (MRM Frankfurt / Munich / London and LoweTesch

Stockholm). Annual revenue approx. 2,5 Mio Euros. Particular responsibilities: New

Business, contracting, development of highly complex applications by means of

appropriate methodologies (e.g. Unified Process and UML), management

consultancy for the IT decision makers at GM, Nestlé und General Solar, software

development using the General Motors SDP21 methodology.

Major Accomplishments and Projects:

  · European GM Internet platform („Northstar 5“) - Specification of a

common, highly scalable J2EE web platform for all consumer facing Opel

and Saab sites in Europe. Included Enterprise Content Management

System (Day Communiqué), a global vehicle configurator and the

implementation of interfaces to the diversified European CRM

infrastructure of GM. Successful completion of the Define phase by

delivery of a working prototype based on Day CQ 3.5.5. Project budget

approx. 1 Mio. Euros, project duration 18 months.

  · eCommerce Project Opel Shop - Implementation of a strategic E-Shop

solution for merchandising products and dealer advertising material (B2C

and B2B) using the Hybris shop engine (J2EE based). Project budget

approx. 400.000 Euros, duration Plan to Deploy: one year.

Six Sigma Initiative for digital production – significant drop in offshore error

rate

  · Transition Buick, GMC, Cadillac and GM.com websites to new GM internet

platform (program budget 10 Mio USD)

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  · Project Nestlé Babyservice.de - Development of an end consumer facing

brand and advisory portal for Nestlé’s „Infant-Nutrition“ Brands “Alete”,

“Beba” and “Bübchen”. Highly scalable Microsoft .NET Application using

the MS Content Management Server. Successfully delivered according to

an extremely tight timeline of three months for implementation and rollout

from January to April 2006. Project budget approx. 300.000 Euros.

Reference: www.babyservice.de

Nov-2000 to May-2004

Project Manager E-Business / Account Director

Publicis Dialog GmbH, Frankfurt. Part of the Publicis agency network (Advertising,

Consulting, Headquarter Paris, 36.000 employees, revenue at that time was round

about 4 billion Euros)

Clients: Renault, E.ON, Elégance, Nestlé, L’Oréal

After promotion 2002 as Interactive Account Director responsible for the

development of the E-Business Profit Center in Frankfurt as part of a holistic 360

Degree marketing team covering all disciplines of communication from classical

advertising over DM until Digital. Business and technical lead for up to 10 project

team members. Business focus: Development of Digital Marketing and CRM

applications / campaigns. Annual revenue volume of approx. 1 Mio Euros. My team

won several national online awards, for instance the German New Media Award

2003 for the website und launch campaign introducing the new Renault Mégane.

Practical Experience

during studies:

1997 to 2000

Freelance software developer (MS Visual Studio / MS SQL Server) and

consultant for quality systems, ERP and E-Commerce integration.

Clients: Various mid-size manufacturing companies in Spain and a startup

company in Frankfurt (shoes24.com).

Jan-1996 to Oct-1998

Sep-1996 to Nov-1996

Scientific Student Assistant, Institute of Polymer Processing (“IKV’”) in Aachen,

Department of Material Sciences

Internship project: „Development of a quality control database system for the

manufacturing of rubber parts“, WOCO-Tecnica S.A., Irún, Spain

University

1993 to 2001

Mechanical Engineering, RWTH Aachen, Germany, partially part time

Main subjects: plastics / rubber technology, quality management

Degree: Master of Engineering (“Diplom-Ingenieur”), Mark: 1.8 = good +

Remark: German marks vary from 1 (very good) to 5 (fail)

Military Service

Jul-1991 to Jun-1993

School Education

1978 to 1982

1982 to 1991

Postgraduate Education

2003 to 2006

2006

2009

2007 to 2010

71st German Field Artillery Battalion, Dülmen, Germany

Army officer education, final rank: Second Lieutenant

Lönsberg Primary School in Essen

Humboldt High School (“Gymnasium”) in Essen

General qualification for university, Mark: 1.6 = good +

Marketing, AfW Bad Harzburg, Germany, partially distance learning. Included

courses about Project Management and Communication.

Degree: Marketing-Referent (AfW), Mark: 1.25 = very good

Project Management Institute, Project Management Professional (PMP)

ITIL v3 Foundation Certificate

Diverse IT and Management courses (Learning Tree and ESI), e.g.

“GM IS&S IT Professional Certification”, “Recovery of troubled Projects“ and “Train

the Trainer” education.

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Personal Skills

Languages:

German - mother tongue

English – practically native in writing, conversation, presentation and negotiation

(I use the English language in my daily work and the communication with our

international colleagues and partners. Furthermore I’m frequently facilitating

conferences, workshops and trainings in English)

Spanish – full business proficiency in writing and conversation

(Learned during internship in Spain and used throughout my self-employed work

there from 1996 to 2000, refreshed and deepened during my assignment in Buenos

Aires in 2009 and 2010)

Management Skills:

Profound knowledge in Business Administration, Accounting and international HR

from professional practice and my studies in Marketing. Education as trainer and

moderator (20 days course in total). Practical teaching experience by the education

of our internal and external project managers at General Motors by means of a

training concept developed by myself.

Practical experience and knowledge setting up large scale IT project- and ITIL

compliant sustain contracts up to 5 million Euros.

IT Skills:

Java (J2EE), C#, Visual Basic, HTML, PHP, SQL (Access / MS SQL Server /

Oracle) and .NET based on own development practice and the ongoing leverage of

above mentioned technologies during my professional career. Additionally trained

in the Heiler PIM Suite (User, Admin and SDK).

Expert know how about the standard office applications and operations support

tools like JIRA, Confluence, SharePoint or CVS. Practical experience in the usage

of case software like Enterprise Architect for UML modeling. Daily use of MS

Project for project management.

Expert knowledge about the theory and practice of Product Information,

eCommerce (Hybris, Websphere Commerce & ATG) and Master Data

Management (PIM/MDM), product configurators and data warehouses.

Several years of practical experience in requirements engineering, business

analysis, engineering, architecture and product management.

Deep dive knowledge about Enterprise Content Management Systems based on

my own practical experience, in particular Adobe CQ, Fatwire, Interwoven

Teamsite, MS SharePoint and MS CMS Server.

Voluntary activities

at University:

Personal Interests:

Vice president of the Christian Democratic student league Aachen

Student’s parliament delegate

Active member of the “Rheno-Borussia” student’s society,

inter alia as president and secretary.

Running (Long distance, Nordic Walking), Billiards, Sailing

Bloomfield Hills, January 9, 2015